Students, housewives, retirees and laid off, job hunting workers can earn some – or even a lot of – money working from home writing SEO articles and blog posts. These are jobs often advertised on job sites; it usually requires 350 to 500-word articles/posts about a broad subject (such as fashion or physical fitness), where the client provides a particular keyword or set of keywords which have to be included in all articles/posts. But how does this work? You might wonder. And why are keywords so important? To understand that you have to know the basics of SEO.
SEO stands for Search Engine Optimization, the process of increasing the visibility of a website and its content pages in search engines without paying for it and using only the search engine's algorithm. Good SEO is more natural and credible as it aims to get higher ranking for sites and webpages in an honest way – through good content and quality backlinks. You can get backlinks (or links going to your site) in different ways, but the best ones are the ones from high-ranking sites. Good content is good writing paired with the right amount of keyword density.
Keyword density is simply the degree of how much your keyword or “key phrase” appears in an article or blog post. For example, if you have the key phrase “wedding videography” appear five times in a 400-word article, then that article has a keyword density of 2.5%. The generally accepted range of keyword density is 2-3%, as it is at this range that the article or blog post will still sound natural. Too much keyword density is risky as search engines may think that you're trying to abuse their algorithms and block your content instead.
So the key for writing successful SEO articles and blog posts is working with search engines. Normally, a keyword should only be placed on the first paragraph of your content, once more somewhere in the body, and another at the last paragraph. Good SEO writing could actually pay very well, with experienced writers being able to bill £15-30 per article – and that's only for well-written, keyword-rich content will little research and stylistic flair. So if you think you have some talent in writing and good organizational skills, it's probably good to give SEO writing a try.