Being a freelance writer can be a lucrative profession – but only if you make the most of your talents and resources. Today, the most effective way to do this is by carrying out a PR campaign instead of carrying out assignments individually. A campaign may initially cost more for the client but it produces better results and is more cost-effective in the long run. The freelance writer in turn receives bigger payment and has a steadier source of income.
To multiply one's writing sales, a freelance writer needs to convince their clients of the advantages of conducting a PR campaign. The most effective way to do this is by explaining the short-term and long-term benefits of a PR campaign. Clients often request for individual assignment because they want instant results, but this can also be done in a campaign. For example, the freelance writer may write an ad copy – which can be used immediately – and then follow it up with other promotional materials that are part of a campaign.
A freelancer can also get more writing sales by offering to provide a full campaign that covers all phases from conceptualization to completion. In this way, the freelancer doesn't serve only as a writer but also as a marketing consultant and overall service provider. If there are tasks within the campaign that a freelancer can't do himself (such as the tie-in services), he can simply outsource it to other freelancers. This is one reason why maintaining a wide professional network is necessary for freelancers.
Additionally, a smart freelance writer will use their knowledge to provide suggestions on how companies can make the most of a PR campaign. They will be able to explain and recommend novel marketing concepts and turnkey solutions that will not only ensure the success of the campaign but might also be able to improve their clients' business. This service will normally be separate from the work they do as a writer, but they can also choose to make it part of a package deal.